Challenges

We started by immersing ourselves in LINE’s philosophy, creating the vision, values, and emotional hooks from scratch to reflect the brand’s essence.Using a human-centric branding model, we crafted a messaging strategy that doesn’t just describe spaces — it tells stories

Approach

We started by immersing ourselves in LINE’s philosophy, creating the vision, values, and emotional hooks from scratch to reflect the brand’s essence.Using a human-centric branding model, we crafted a messaging strategy that doesn’t just describe spaces — it tells stories

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