Challenges
Bonanova entered a competitive residential market in Sheikh Zayed, where multiple compounds share similar features. The challenge was not clarity from the client, but how to make the project visually stand out. With the focus on showcasing amenities, we needed to go beyond the basics and elevate the brand image.
Approach
We rebranded Bonanova with a fresh, elegant direction tailored to modern homeowners and investors. The messaging focused on lifestyle, balance, and the unique value of integrated living. We built a strong digital presence through a refined website and a consistent social media strategy. Campaigns and visuals highlighted the experience, not just the features, of living in Bonanova. Every detail reinforced the compound’s promise of comfort, community, and connection.
