Challenges
The challenge with Amsar was creating a brand mark that felt rooted in culture, yet modern in its appeal. There was no existing identity or visual references to build from. The logo needed to be memorable, versatile, and reflect strength and heritage.
Approach
We started with the name and extracted meaning, tone, and visual cues from it. Our design blended modern typography with subtle regional inspiration. We built a scalable, clean logomark that works across digital and physical platforms. The visual system was designed to grow with the brand as more assets evolve. Amsar’s new identity reflects both tradition and forward momentum, with confidence.
