Challenges
At first, the brand had no clear direction and relied on basic project photos. The market in Sheikh Zayed is full of similar real estate projects. We needed to make AD stand out and look different from the rest.
Approach
We gave the brand a fresh, clean identity that felt strong and modern. Created a clear visual style to show the project’s value in a simple way. Built a tone of voice that speaks to doctors, investors, and business owners. Designed a website that’s easy to use and makes the brand look professional. Every piece was made to help AD look confident and ready to lead in the market.
